SonusIQIntelligent Support Beyond the Device
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OTC Partner Demonstration

This page demonstrates how SONUSIQ can be customized for your OTC customers and brand.

What happens after an OTC customer gets their hearing aids?

The first 90 days determine whether your OTC customer becomes a loyal advocate — or a return. SONUSIQ makes sure it's a success. Every time!

Meet Piper

SonusIQ OTC Partner Specialist

Your voice. Your brand. SONUSIQ turning confused first-time buyers into confident, loyal customers. Their success — YOUR success.

SONUS Sanctuary
"Nobody should wonder if the last conversation they had with someone they love was clear enough. We built SONUS so they don't have to."

— Sam, Founder, SONUSIQ

48M
Americans live with hearing loss
15–25%
Abandon their devices within 90 days
50M
Americans experience tinnitus
$8.9B
Projected OTC hearing aid market by 2030

The Market Is Changing. Fast.

The $200 hearing aid
is already here.

OTC devices are on Amazon. They're at Costco. To a first-time buyer, they all look the same — same price point, same shelf, same box. In a crowded market with 30+ competitors, the device alone is no longer enough to earn loyalty.

The answer isn't just the hardware. It's what happens after the sale.

You can own the journey — the guidance, the support, the human connection that your competitors aren't providing.

By partnering with SONUSIQ, your brand can now provide every customer with professional, personalized guidance from day one — the kind of post-purchase support that turns a device purchase into a life-changing experience. That's not a feature. That's a market advantage.

SONUSIQ is how you dominate a saturated market — not by being cheaper, but by being incomparable.

A Sample — Built for OTC Partners

See SonusIQ In Action

Every video your OTC customers will actually watch — and remember.

play-sharp-fill
04:13

Hearing Aids for Teens — What to Expect

play-sharp-fill
05:20

Tinnitus — Your First Week

When your customers succeed in the first 90 days, they don't return the device. They don't call your support line. They leave a five-star review — and they tell their friends your device changed their life.

SonusIQ is how your brand makes that happen.
Every. Single. Time.

The Science Behind SonusIQ

Your customers read the article.
They remember the video.

The difference between an OTC customer who succeeds with their hearing aids and one who returns them often comes down to one thing — whether they actually retained the guidance they received. The research on this is unambiguous.

95%
Video retention rate
Learners retain up to 95% of information consumed via video — compared to just 10% from text alone.
Source: Research.com Video Training Statistics, 2026 — citing Forrester Research & SAVO Group studies
83%
Easier to recall
It is 83% easier for learners to recall information learned via video and visuals than information learned via text.
Source: Viostream Learning Retention Research, citing cognitive learning studies
75%
Prefer video over text
People are 75% more likely to watch a video than read an article or document covering the same information.
Source: Forrester Research — cited in Hurix Video-Based Learning Study, 2025
A 2022 randomized controlled trial published in the International Journal of Advanced Research studied 100 medical students split into video-based and text-based learning groups. The video group scored statistically significantly higher on memory retention tests — immediately, at two weeks, and at four weeks.
"Video-based learning method is more effective in medical students' memory retention compared to the text reading method." — Roy et al., Int. J. Adv. Res. 10(11), 2022

Your customers bought the device to hear better.

The SonusIQ Content Library

A complete journey,
for each unique customer.

SonusIQ is built around the full arc of the hearing health experience — from the moment a customer opens the box, to years of confident, connected living. Every episode is less than five minutes, purpose built for each unique customer's needs. This is your customer's journey. SonusIQ is built to support every stage of it.

Content Organized by Life Stage

Children
Hearing aids for kids — building confidence, navigating school, helping parents understand the journey.
Teens — Female / Male
Social identity, self-consciousness, school environments, friendships, and the emotional weight of being "different."
20s–30s — Female / Male
Career, dating, social situations, and managing hearing loss when it feels like it shouldn't be happening yet.
40s–50s — Female / Male
Peak career, family dynamics, denial, and the turning point of accepting and embracing hearing technology.
60+ — Female / Male
Retirement, relationships, independence, and the profound difference clear hearing makes in the final chapters of life.
Tinnitus — All Ages
Masking, sleep, stress triggers, quiet environments, and learning to live with — and beyond — the ringing.
Social & Emotional
Shame, isolation, restaurants, events, family gatherings — the real-world moments customers struggle with most.
Advanced Living
Long-term success, device programs, travel, work environments, and the new life in front of them.

The Emotional Arc of Every Customer

Every OTC customer goes through the same emotional journey. SonusIQ meets them at every stage — including the moment they open the box.

Phase 00
The Unboxing
Excited. Nervous. No instruction manual prepares them for what comes next.
SonusIQ delivers:
Day one orientation — setting expectations before the first wear.
Phase 01
The Beginning
First days. New sounds. What's normal. What isn't.
SonusIQ delivers:
Day 1–7 device orientation and adjustment guidance.
Phase 02
The Doubt
Did I buy the right thing? Is this normal? The return window is still open.
SonusIQ delivers:
Confidence and reassurance content that keeps them committed.
Phase 03
The Events
Restaurants, weddings, meetings, family — real situations, real guidance.
SonusIQ delivers:
Real-world scenario guidance for every social challenge.
Phase 04
The Good & Bad
Coping with setbacks, celebrating wins, building resilience.
SonusIQ delivers:
Coping strategies and milestone content to keep customers engaged.
Phase 05
New Life
Confidence, connection, and the life that hearing technology makes possible.
SonusIQ delivers:
Long-term success, advanced living, and device mastery content.

The Real Problem

The device works.
The customer doesn't know how it works.

From the first hour of wearing hearing aids to managing tinnitus at 2am — your customers are navigating an entirely new relationship with sound. Without guidance, they give up. And when they give up, they call your support line. Or return the device. Or leave a one-star review on a product that was never the problem. Through our videos, we address customer concerns before they become issues.

Challenge 01
Day-Two Abandonment
Their own voice sounds wrong. Everything feels too loud. They put the aids in a drawer. No one told them this was normal.
For your brand, that drawer costs a return, a support call, and a customer who tells ten friends the device didn't work.
SonusIQ solves this: Instead of calling your support line, that customer watches a two-minute video that tells them exactly what they're experiencing is normal — and exactly what to do next. The call never happens. The return never happens. The one-star review never happens.
Challenge 02
Tinnitus Has No Off Switch
The ringing doesn't stop at bedtime, or in meetings, or during conversations. 30-40% of hearing aid users also have tinnitus. Most have no support for it.
For your brand, an unsupported tinnitus customer is a frustrated customer — and frustrated customers don't reorder, don't upgrade, and don't refer.
SonusIQ solves this: Dedicated tinnitus guidance content — masking strategies, sleep support, stress management — available the moment a customer needs it. At 2am when they can't sleep. On a Sunday when your office is closed. SonusIQ is always open. Your team doesn't have to be.
Challenge 03
Support Costs Scale. Outcomes Don't.
Every call your team takes about "I don't understand what I'm hearing" is a gap in post-purchase guidance — not a product failure.
For your brand, every unnecessary support call is money spent fixing a problem that better customer guidance would have prevented entirely.
SonusIQ solves this: Every common customer question — from volume adjustment to background noise to Bluetooth connectivity — is already answered in the SonusIQ library. Customers get immediate answers. Your support team handles the calls that actually need a human. That's not just cost reduction — that's a better customer experience that reflects directly on your brand.
Challenge 04
When a Product Issue Hits the Field, the Clock Starts Immediately.
Every hearing aid model has a learning curve. Sometimes customers experience unexpected challenges with a specific device — and without targeted guidance, confusion turns into frustration, frustration turns into returns, and returns turn into reputation damage.
For your brand, a wave of confused customers flooding support lines over a single device issue can overwhelm your team, damage your reputation, and accelerate returns before anyone fully understands what's happening.
SonusIQ solves this: We can deploy rapid-response, product-specific customer guidance content targeted to a specific device or issue — giving customers immediate answers, redirecting them away from your support lines, and protecting your brand while your team focuses on resolution. Your customers get answers the moment they need them. You stay in control of the narrative.

What SonusIQ Brings

Built for the journey.
Not just the sale.

Video-Based Guidance
High-production, narrative-driven content for the first 90 days — device adjustment, tinnitus management, sleep, social situations, and more. Content that answers the questions your customers are too embarrassed to ask.
Revenue From Day One
Our partnership is structured to be revenue-positive for your brand from month one. Every customer enrolled generates return — while return rates drop, support calls decrease, and your brand gets stronger. See the partnership plans below for details.
Demographically Targeted
Built by age, life stage, and challenge type. A 28-year-old navigating hearing loss at work needs different support than a 68-year-old adjusting after decades of hearing loss. SonusIQ speaks to both — and everyone in between.
Built Around Your Brand
Your customers chose your device. SonusIQ ensures they have the guidance to match — so the investment in their hearing becomes an investment in their life, and your brand becomes the one they recommend.

How It Fits Your Business

Plug in.
Hands off.

SonusIQ integrates with your existing customer journey — at the point of purchase, inside the box, or via a single QR code. No new workflows. No new staff. No new headaches.

Every return costs you $25–$40 in processing before a refund clears. Every support call costs $8–$15 — and confused first-time buyers make 3–4 of them in the first 90 days. That's $50–$75 per problem customer before they've even decided to keep the device.

SonusIQ costs less per unit than a single support call. And it prevents dozens of them.

Start The Conversation
30 OTC Brands. One Gap. You Can Own It.
Every OTC brand sells a device and walks away. Not one of them provides guided post-purchase support at scale. SonusIQ is that support — and the brand that offers it first owns the loyalty advantage in a crowded market.
Your Support Team Does Less. Your Customers Get More.
SonusIQ answers the questions your team answers a hundred times a week — freeing them to focus on complex issues and revenue-generating work. Not hand-holding a customer who doesn't know why everything sounds tinny.
When Issues Arise, SonusIQ Responds Immediately.
Device challenges happen. When they do, SonusIQ can deploy targeted customer guidance content within days — not weeks. Your customers get answers before they call your support line. You control the narrative before it becomes a crisis.
Returns Drop. Reviews Rise. Revenue Grows.
A customer who understands their device doesn't return it. A customer who feels supported leaves a five-star review. A customer who thrives tells their friends. SonusIQ turns the most vulnerable 90 days of the customer relationship into your strongest competitive asset.
Available 24/7. No Overtime Required.
SonusIQ is always on. At 2am when a tinnitus customer can't sleep. On a Sunday when your office is closed. On a holiday when your staff is with their families. Your customers are never without support — and that reflects directly on your brand.

Partnership Plans

Two ways to partner.
One clear outcome.

Both plans are structured to cost less per unit than a single customer support call — and to generate revenue from day one. Specific pricing is tailored to your unit volume. Let's talk about what the right structure looks like for your brand.

Standard Plan
Per-Unit Licensing + Revenue Share
A flat per-unit fee — built into your cost of goods like the box, the manual, and the warranty card. Except this one reduces your returns, cuts your support calls, and makes your brand the one customers remember. One QR code in the box. That's your entire implementation.
Includes:
✦ Full SonusIQ content library
✦ All demographic tracks and life stages
✦ All six emotional arc phases
✦ Customer enrollment and access management
✦ Analytics and engagement reporting
✦ Revenue share on customer enrollments
✦ 90-day guided support per customer
Recommended
Enterprise Plan
Licensed + Your Brand
Everything in the Standard Plan — plus full customization with your brand voice, your spokesperson, and product-specific content. Your customers experience SonusIQ as your product, not a third-party platform. In a market of 30 identical boxes, this is how you become incomparable.
Everything in Standard, plus:
✦ Custom branded pre-roll on every video
✦ Your voice and spokesperson integration
✦ Product-specific rapid response content
✦ Co-branded customer landing page
✦ Quarterly strategy and content review
✦ Priority deployment for device issue response

A single return costs you $25–$40. A single confused customer costs you $50–$75 in support calls before they decide to keep the device. SonusIQ costs less per unit than either one — and prevents both. Every. Single. Time.

SonusIQ — Intelligent Support Beyond the Device.

Start The Conversation

Partner With SonusIQ

This was built for
brands that refuse to lose customers.

Everything on this page exists right now. The content is built. The platform is live. Piper's pre-roll is proof that your voice can be on every video your customers watch. This isn't a concept — it's a partnership waiting to happen.

Your competitors are selling a device and walking away. Every one of them is leaving money on the table — in returns, in support costs, in five-star reviews that never get written, in customers who quietly disappear instead of coming back.

The only question is whether your brand wants to own the customer journey — or watch someone else do it first.

This is your customer's journey. SonusIQ is proud to be part of every stage of it.

Let's have the conversation. No pitch. No pressure. Just a real discussion about what this looks like for your brand.

Start The Conversation →

info@sonusiq.com

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© 2026 GLC Universe, LLC

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