SonusIQIntelligent Support Beyond the Device
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Custom Enterprise Demonstration

This page demonstrates how SONUSIQ can be customized for Starkey patients and partners.

What happens after a Starkey patient gets their device?

The first 90 days determine whether a Starkey patient becomes a success story — or a return. SONUSIQ makes sure it's a success. Every time!

Meet Catherine

Hearing Instrument Specialist

Your voice. Your brand. SONUSIQ turning confused patients into confident ones. Their success — YOUR success.

SONUS Sanctuary
"Nobody should wonder if the last conversation they had with someone they love was clear enough. We built SONUS so they don't have to."

— Sam, Founder, SONUSIQ

48M
Americans live with hearing loss
15–25%
Abandon their devices within 90 days
50M
Americans experience tinnitus
$8.9B
Projected OTC hearing aid market by 2030

The Market Is Changing. Fast.

The $200 hearing aid
is already here.

OTC devices are on Amazon. They're at Costco. To a first-time buyer, they all look the same — in the patient's mind, they probably came from the same place. So why spend thousands on a Starkey device when a fraction of the price gets them something that fits in the same ear?

The answer isn't just the hardware. It's what happens after the sale.

Only Starkey can own the journey — the guidance, the support, the human connection that a $200 device will never come with.

By partnering with SONUSIQ, Starkey can now provide every patient with professional, personalized guidance from day one — the kind of post-purchase support that turns a device purchase into a life-changing experience. That's not a feature. That's a market advantage.

SONUSIQ is how Starkey dominates a saturated market — not by being cheaper, but by being incomparable.

A Sample — Built for Starkey

See SonusIQ In Action

Every video your Starkey patients will actually watch — and remember.

video
play-sharp-fill
04:13

Hearing Aids for Teens — What to Expect

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05:20

Tinnitus — Your First Week

When your patients succeed in the first 90 days, they don't return the device. They don't call your support line. They leave a five-star review — and they tell their friends a Starkey device changed their life.

SonusIQ is how Starkey makes that happen.
Every. Single. Time.

The Science Behind SonusIQ

Your patients read the article.
They remember the video.

The difference between a patient who succeeds with their hearing aids and one who returns them often comes down to one thing — whether they actually retained the guidance they received. The research on this is unambiguous.

95%
Video retention rate
Learners retain up to 95% of information consumed via video — compared to just 10% from text alone.
Source: Research.com Video Training Statistics, 2026 — citing Forrester Research & SAVO Group studies
83%
Easier to recall
It is 83% easier for learners to recall information learned via video and visuals than information learned via text.
Source: Viostream Learning Retention Research, citing cognitive learning studies
75%
Prefer video over text
People are 75% more likely to watch a video than read an article or document covering the same information.
Source: Forrester Research — cited in Hurix Video-Based Learning Study, 2025
A 2022 randomized controlled trial published in the International Journal of Advanced Research studied 100 medical students split into video-based and text-based learning groups. The video group scored statistically significantly higher on memory retention tests — immediately, at two weeks, and at four weeks.
"Video-based learning method is more effective in medical students' memory retention compared to the text reading method." — Roy et al., Int. J. Adv. Res. 10(11), 2022

Starkey's new Learn tab is a great first step.
SonusIQ is what happens when the science catches up with the ambition.

The SonusIQ Content Library

A complete journey,
for each unique patient.

SonusIQ is built around the full arc of the hearing health experience — from the moment a patient is told they need a device, to years of confident, connected living. Every episode is less than five minutes, purpose built for each unique patient's needs. This is Starkey's patient journey. SonusIQ is built to support every stage of it.

Content Organized Into Relatable Categories

Children
Hearing aids for kids — building confidence, navigating school, helping parents understand the journey.
Teens — Female / Male
Social identity, self-consciousness, school environments, friendships, and the emotional weight of being "different."
20s–30s — Female / Male
Career, dating, social situations, and managing hearing loss when it feels like it shouldn't be happening yet.
40s–50s — Female / Male
Peak career, family dynamics, denial, and the turning point of accepting and embracing hearing technology.
60+ — Female / Male
Retirement, relationships, independence, and the profound difference clear hearing makes in the final chapters of life.
Tinnitus — All Ages
Masking, sleep, stress triggers, quiet environments, and learning to live with — and beyond — the ringing.
Social & Emotional
Shame, isolation, restaurants, events, family gatherings — the real-world moments patients struggle with most.
Daily Living
Long-term success, device programs, travel, work environments, and the new life in front of them.

The Emotional Arc of Every Patient

Every Starkey patient goes through the same emotional journey. SonusIQ meets them at every stage — including before their device even arrives.

Phase 00
The Wait
Diagnosed. Waiting. Anxious. No one is talking to this patient yet.
SonusIQ delivers:
Pre-arrival orientation — setting expectations before day one.
Phase 01
The Beginning
First days. New sounds. What's normal. What isn't.
SonusIQ delivers:
Day 1–7 device orientation and adjustment guidance.
Phase 02
The Shame
Stigma, self-consciousness, and the weight of wearing a device.
SonusIQ delivers:
Confidence and identity content by age and gender.
Phase 03
The Events
Restaurants, weddings, meetings, family — real situations, real guidance.
SonusIQ delivers:
Real-world scenario guidance for every social challenge.
Phase 04
The Good & Bad
Coping with setbacks, celebrating wins, building resilience.
SonusIQ delivers:
Coping strategies and milestone content to keep patients engaged.
Phase 05
New Life
Confidence, connection, and the life that hearing technology makes possible.
SonusIQ delivers:
Long-term success, daily living, and device mastery content.

The Real Problem

The device works.
The human doesn't know how to use it.

From the first hour of wearing hearing aids to managing tinnitus at 2am — patients are navigating an entirely new relationship with sound. Without guidance, they give up. And when they give up, they call your support line. Or return the device. Or leave a one-star review on a product that was never the problem. Through our videos, we address patient concerns before they become issues.

"...you are sent home with them to basically figure it out. I returned them."

— Barbara T., Hearing Aid User

Challenge 01
Day-Two Abandonment
Their own voice sounds wrong. Everything feels too loud. They put the aids in a drawer. No one told them this was normal.
For Starkey, that drawer costs a return, a support call, and a patient who tells ten friends the device didn't work.
SonusIQ solves this: Instead of calling Starkey support, that patient watches a two-minute video that tells them exactly what they're experiencing is normal — and exactly what to do next. The call never happens. The return never happens. The one-star review never happens.
Challenge 02
Tinnitus Has No Off Switch
The ringing doesn't stop at bedtime, or in meetings, or during conversations. 30-40% of hearing aid users also have tinnitus. Most have no support for it.
For Starkey, an unsupported tinnitus patient is a frustrated patient — and frustrated patients don't renew, don't upgrade, and don't refer.
SonusIQ solves this: Dedicated tinnitus guidance content — masking strategies, sleep support, stress management — available the moment a patient needs it. At 2am when they can't sleep. On a Sunday when your office is closed. SonusIQ is always open. Your team doesn't have to be.
Challenge 03
Support Affects Scale. Outcomes Don't.
Every call your team takes about "I don't understand what I'm hearing" is a gap in post-purchase guidance — not a product failure.
For Starkey, every unnecessary support call is money spent fixing a problem that better patient guidance would have prevented entirely.
SonusIQ solves this: Every common patient question — from volume adjustment to background noise to Bluetooth connectivity — is already answered in the SonusIQ library. Patients get immediate answers. Your support team handles the calls that actually need a human. That's not just cost reduction — that's a better patient experience that reflects directly on the Starkey brand.
Challenge 04
When a Product Issue Hits the Field, the Clock Starts Immediately.
Every hearing aid model has a learning curve. Sometimes patients experience unexpected challenges with a specific device — and without targeted guidance, confusion turns into frustration, frustration turns into returns, and returns turn into reputation damage.
For Starkey, a wave of confused patients flooding support lines over a single device issue can overwhelm your team, damage your reputation, and accelerate returns before anyone fully understands what's happening, which unnecessarily affects your bottom line.
SonusIQ solves this: We can deploy rapid-response, product-specific patient guidance content targeted to a specific device or issue — giving patients immediate answers, redirecting them away from your support lines, and protecting the Starkey brand while your team focuses on resolution. Your patients get answers the moment they need them. You stay in control of the narrative.

In Their Own Words

This isn't a complaint.
This is every day.

These are real Starkey patients. Real comments. Posted publicly in the Starkey Hearing Aids Support Group on Facebook — today, last week, last month. This is what your patients say when they think no one from Starkey is listening.

"I HATE my new Starkey Omega AI. They do not stay paired. The low energy Bluetooth is so cheap. 15 days too late to refund."

— Ally A., Starkey Hearing Aids Support Group

"I'm honestly thinking about trying to return them to get my money back. I've visited my audiologist at least a half dozen times in the past 3 months and the problems persist."

— Jock M., Starkey Hearing Aids Support Group

"I don't find the Starkey website very helpful, so here's another question. How do I stop everything from my iPhone coming through my hearing aids?"

— John T., Starkey Hearing Aids Support Group

"Hi new to group. I've had my hearing aids since October. I'm struggling with adjusting. So glad to have found this group."

— Suzanne M., Starkey Hearing Aids Support Group

"I've had a constant battle with audiologists who insisted I needed to get used to them and everything will be all right. I found some answers they didn't have by frequenting this group."

— David D., Starkey Hearing Aids Support Group

"I paid more than $6,000 and maybe I'd be better spending a lot less at Costco."

— George R., Starkey Hearing Aids Support Group

"I really kinda hate this new one. Can't drive with it, watch TV, etc. If they can't make this at least as good as my old dinosaur, it's getting returned."

— Joe T., Starkey Hearing Aids Support Group

"My patience is wearing thin as these three issues combine to cause me a variety of problems every single day."

— Jock M., Starkey Hearing Aids Support Group

"I can hear better noises than human speech and frankly, I'm getting fed up."

— Anonymous, Starkey Hearing Aids Support Group

"I just can't seem to get along with it. I always come back to — do I hear better with them or without them. I would not buy them again."

— Anonymous, Starkey Hearing Aids Support Group

These aren't edge cases.
This is every day. This is what SonusIQ was built for.

Every one of these patients turned to a Facebook group for answers because there was nowhere else to go. SonusIQ changes that — and protects the Starkey brand in the process.

What SonusIQ Brings

Built for the journey.
Not just the sale.

Video-Based Guidance
High-production, narrative-driven content for the first 90 days — device adjustment, tinnitus management, sleep, social situations, and more. Content that answers the questions your patients are too embarrassed to ask.
Revenue From Day One
Both partnership plans are structured to be revenue-positive for Starkey from month one. Every patient enrolled generates return — while return rates drop, support calls decrease, and your brand gets stronger. See the partnership plans below for details.
Demographically Targeted
Built by age, life stage, and challenge type. A 28-year-old navigating hearing loss at work needs different support than a 68-year-old adjusting after decades of hearing loss. SonusIQ speaks to both — and everyone in between.
Built Around Starkey
Starkey patients have access to some of the most advanced hearing technology in the world. SonusIQ ensures they have the guidance to match — so the investment in their hearing becomes an investment in their life.

How SonusIQ Fits Your Business

Plug in.
Hands off.

SonusIQ integrates with Starkey's existing patient journey — post-purchase, at the point of fitting, or as a value-add to your care program. No new workflows. No new staff. No new headaches.

Every dollar your team spends answering a question SonusIQ could have answered is a dollar that didn't need to be spent. Every return that happens because a patient didn't get guidance is a sale that didn't need to be lost. Every support call about a device issue is a crisis that didn't need to escalate.

SonusIQ doesn't just support your patients. It protects your bottom line, your staff, and your brand — every single day.

Start The Conversation
The OTC Threat Is Real —
Starkey's Answer Is Experience
While OTC brands sell a device and walk away, Starkey partnered with SonusIQ delivers a complete patient journey. That's not a feature — that's an insurmountable competitive advantage.
Your Staff Does Less.
Your Patients Get More.
SonusIQ answers the questions your team answers one hundred times a week — freeing them to focus on complex cases, new fittings, and revenue-generating work. Not hand-holding a patient who doesn't know why everything sounds tinny.
When Issues Arise,
SonusIQ Responds Immediately.
Device challenges happen. When they do, SonusIQ can deploy targeted patient guidance content within days — not weeks. Your patients get answers before they call your support line. You control the narrative before it becomes a crisis.
Returns Drop. Reviews Rise.
Revenue Grows.
A patient who understands their device doesn't return it. A patient who feels supported leaves a five-star review. A patient who thrives tells their friends. SonusIQ turns the most vulnerable 90 days of the patient relationship into Starkey's strongest competitive asset.
Available 24/7.
No Overtime Required.
SonusIQ is always on. At 2am when a tinnitus patient can't sleep. On a Sunday when your office is closed. On a holiday when your staff is with their families. Your patients are never without support — and that reflects directly on the Starkey brand.

Partnership Plans

Two ways to partner.
One clear outcome.

Both plans are structured to be revenue-positive for Starkey from month one. Specific pricing is tailored to your patient volume and locations — let's talk about what the right structure looks like for you.

Standard Plan
Licensing
A straightforward partnership license that gives every Starkey patient full access to the complete SonusIQ content library. No development cost. No production burden. No new workflows.
Includes:
✦ Full SonusIQ content library
✦ All demographic tracks and life stages
✦ All six emotional arc phases
✦ Patient enrollment and access management
✦ Analytics and engagement reporting
Recommended
Enterprise Plan
Licensing + Your Brand
Everything in the Standard Plan — plus full customization with Starkey voices, branding, and product-specific content. Your patients experience SonusIQ as a Starkey product, not a third-party platform.
Everything in Standard, plus:
✦ Custom branded pre-roll on every video
✦ Starkey voices and spokesperson integration
✦ Product-specific rapid response content
✦ Co-branded patient landing page
✦ Quarterly strategy and content review

SonusIQ — Intelligent Support Beyond the Device.

Start The Conversation

Partner With SonusIQ

SonusIQ is built for
Starkey and their patients.

The content is built. The platform is live. Catherine's pre-roll is proof that your voice can be on every video your patients watch. This isn't a concept — it's a partnership waiting to happen.

The only question is whether Starkey wants to own the patient journey — or watch someone else do it first.

This is Starkey's patient journey. SonusIQ is proud to be part of every stage of it.

Let's have a conversation.
No Pitch. No Pressure.
Just A Real Discussion.
Start The Conversation →

info@sonusiq.com

SonusIQ©
© 2026 GLC Universe, LLC

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